About Us

The experience of living in Barcelona.

Simaba Group was born from the shared dream of three siblings —Sintu, Marta, and Barbara— who, together with a passionate and committed team, decided to create a new way of understanding premium hospitality in Barcelona.

At Simaba, we want you to experience hospitality from a new perspective. True luxury is not material; it’s a deep sense of belonging. It combines the authenticity and comfort of a real home, a service based on excellence and attention to detail, and the warmth of a family that opens its doors to you.

Here, luxury is humanity. And we want you to experience it with us.

Manifesto Simaba

We are not a hotel. And that changes everything.

Simaba is not a hotel.
Simaba means living in Barcelona in a real home: unique, carefully designed apartments, created so you feel part of the city from day one and enjoy it at your own pace.

There is no 24/7 reception or minibar here.
Instead, you’ll find soulful spaces, real kitchens, windows opening onto the city, and a sense of freedom you can only find in your own home.

There is no room service here.
Instead, there are real people, free days, weekends, and a life that pulses behind every stay.

There are no carpets or uniforms here.
Instead, you’ll find real floors, inspiring books on the shelves, and thoughtful details that tell stories.

Because staying at Simaba isn’t about passing through Barcelona, it’s about living it from the inside.
As if it were your own home. Because, for a while, it is.

What makes Simaba special is not what we offer. It’s how we do it.

H O S P I T A B L E

Help - Observe - Smile - Protect - Impress - Thank - Anticipate - Befriend - Listen - Engage

Behind every apartment, there is a small, human and approachable team. A family that believes in the beauty of details, in kindness without scripts, in the balance between caring and letting you be.

Because for us, true luxury is humanity: being welcomed with a genuine smile, finding a handwritten note, knowing someone thought of you before you arrived.

Discover our 3 brands: