B-Local, the Simaba Group blog: discover culture, gastronomy, lifestyle and things to do in Barcelona. The perfect local guide to enhance your stay in a tourist apartment and rental apartments in Barcelona.
Fashion in Barcelona: style, identity, creativity, and freedom
November 12th, 2025. Written by Clara De Nadal Trias
Good dressing is often associated with fashion capitals like Paris or Milan, and Barcelona’s style is sometimes compared to Madrid’s. However, this view overlooks the city’s authentic essence. In Barcelona, style is not imposed; it is lived and expressed naturally. Fashion here blends with identity, history, and creativity, creating a unique and recognizable aesthetic.
Historically, Barcelona has been a reference point for Spanish fashion. Since the late 19th century, the city hosted sewing workshops connected with Parisian fashion, excelling in haute couture. Designers such as Lydia Delgado, Teresa Helbig, and Antonio Miró have left an indelible mark on Catalan fashion, combining tradition and modernity in their creations. Additionally, global brands born in Barcelona, like Mango, have helped the city become recognized for its accessible, cosmopolitan, and creative style. Emerging brands such as Nude Project reflect the city’s authenticity and youthful spirit, conquering global markets with a fresh and disruptive approach.
Barcelona’s style is characterized by versatility, freedom, and daring combinations. It is common to see formal pieces paired with sneakers—a nod to athleisure naturally integrated into daily life. The city also preserves a tradition of timeless elegance, with people achieving impeccable looks effortlessly. From traditional neighborhoods to modern areas, fashion in Barcelona expresses genuine creativity and freedom, where every mix is inspiring and bold.
In summary, Barcelona’s fashion is not a copy of other cities; it is an authentic expression of its culture, history, and innovative spirit. It is a style to be lived, felt, and shared, reflecting the city’s very essence.
And if you want to explore Barcelona’s fashion, we invite you to discover a curated and disruptive mini shopping guide, where you’ll leave every store delighted… and with your bag full!
The Avant + Primitiu is a landmark concept store in Barcelona’s Eixample, where fashion, objects, and artisanal pieces coexist under a deeply Mediterranean aesthetic.
The space reflects Silvia García Presas’s passion, designer and founder of THEAVANT, for Mediterranean culture: white walls, Mallorcan cement floors, and a delicate fig aroma. Located in a modernist building on Enric Granados, it invites visitors to enjoy a sensory experience centered on design and craftsmanship.
In addition to THEAVANT fashion collections, the space hosts Primitiu, a curated selection of unique objects collected by Silvia during her travels, along with a textile line for the home designed by her.
Address: C/ Enric Granados 106, 08008 Barcelona.
02. Bassal Store
A pioneering slow-curated boutique mixing European and local brands focused on quality and sustainability. Its interior is warm, with carefully styled displays and a store layout that changes seasonally and with collaborations.
Renowned for bringing hard-to-find labels to Spain and for its curatorial approach (it’s more than retail—it’s a selection). The team’s expertise serves clients seeking long-lasting wardrobe investments. Perfect to capture the contemporary pulse of men’s and women’s fashion in Barcelona.
Address: Carrer de Provença 231 / Provença 264 (menswear), 08008 Barcelona
03. Wilde Sunglasses
A boutique specializing in glasses with strong identity; frames inspired by rock, cinema, and pop culture. Limited editions and in-house collections combine craftsmanship and conceptual design.
If you’re looking for frames that “speak” for themselves, here you’ll find pieces full of personality and story. Ideal for urban, bold looks; more rocker than minimalist. The store is also a meeting point for creatives who see accessories as a personal signature.
Address: Carrer de la Diputació 321, 08009 Barcelona
04. GN0
GN0 is a unique concept store in the Sant Gervasi-Galvany neighborhood. Created by María Roch and Eugenia Puig de Travy, the space acts as a laboratory of ideas and style, where fashion and design merge in a sensory, unconventional atmosphere.
Designed by Cristina Cirera, the interior evokes a Martian landscape: angular shapes, unexpected materials, and earthy tones creating an immersive experience. Every item is carefully selected to build a unique aesthetic universe, challenging traditional retail norms while offering a contemporary vision of femininity, texture, and color.
GN0 is not just a store: it is an artistic exploration of dressing.
Address: C/ Laforja 87, 08021 Barcelona
05. Josep Abril
From his Gràcia workshop-showroom, Josep Abril offers a refined and contemporary vision of menswear. His style is rooted in classic tailoring, reinterpreted with clean silhouettes, subtle volumes, and a sober palette dominated by greys, blacks, and deep blues.
Each piece balances craftsmanship with creative freedom: natural fabrics, impeccable finishes, and cuts prioritizing comfort without sacrificing elegance. Abril sees fashion as a lifestyle rather than a trend, and his intimate, functional showroom allows close appreciation of his creative process and cohesive aesthetic universe.
His collections are designed for men who value quality, discretion, and detail: timeless pieces with soul, made to last.
Address: C/ Josep Torres 16-18, lower floors, 08012 Barcelona (Gràcia)
06. Sixxta
The Colombian brand Sixxta opens its first European store on November 11 in Barcelona’s Passatge Sert, opening to the public on the 12th. Founded by Mayra Gómez and Ludwing Serrano in Girón, Colombia, Sixxta is a family project celebrating roots, local craftsmanship, and everyday authenticity.
Under Mayra’s creative direction, the brand is characterized by colorful, feminine silhouettes and prints inspired by Colombian life and culture. Arriving in Barcelona, Sixxta aims to expand internationally and share its artisanal, creative, and joyful fashion with a European audience.
Address: C/ Passatge Sert 4, Barcelona
Selection, text, and translation by Clara De Nadal Trias